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Ad Wrap-Up Insurance
A Specialized Approach to Managing Advertising Production Risk
In the high-stakes world of advertising, you face tight deadlines and complex logistics daily. Brown & Brown’s advertising production wrap-up program can make one area of your business simpler: the insurance planning process.
What Is a Production Wrap-Up Program?
A production wrap-up is a specialized insurance solution built for the unique risks of advertising content creation. It bundles the necessary coverages into one cohesive program that helps protect every party and activity from pre-production through final delivery.
By consolidating coverage for stakeholders into a single, comprehensive policy, you can help control costs and manage risks more effectively.
Wrap-Up vs. Traditional Advertising Insurance
Traditional policies typically cover a single entity, like a production house. If each entity has its own insurance, your project can end up with coverage gaps and duplicate costs. A wrap-up program provides seamless, comprehensive coverage for the entire project, including the agency, brand, and contracted vendors.
This integrated approach streamlines insurance management and enhances protection for everyone involved.
When Do Ad Agencies Need a Wrap-Up Program?
Agencies that oversee film, animation, or digital productions benefit most from a wrap-up. Relying on vendor policies can be risky and expensive, as their coverage is often limited. A wrap-up is especially valuable for projects with multiple contributors. Further, production timing is often very tight, making fast access to robust insurance coverage vital.
A wrap-up program can be a faster way to secure the coverage you need.
Comprehensive Coverage for the Stages of Production
Our wrap-up program offers broad, consistent worldwide coverage for various production types. Coverage is flexible and tailored to your specific project, from pre-production through post-production and final asset handover.
It includes:
- Producer’s indemnity: Protects against unforeseen costs due to delays or disruptions beyond your control
- Business interruption: Considers cast, production media and extra expenses
- Cast coverage: Helps with additional expenses if a key cast or crew member is unable to participate due to death, illness, injury, celebrity disgrace, or other listed cause
- Equipment and property: Insures against damage or theft of owned or rented equipment, as well as damage to filming locations
- General and auto liability: Protects against third-party claims for property damage or bodily injury
- Media liability: Addresses risks from intellectual property infringement, defamation, and other content-related errors
- Weather and travel delays: Mitigates financial risks caused by unexpected weather or travel disruptions
Real-World Risks, Solved by Advertising Wrap-Up Insurance
Unforeseen events can derail even the best-planned productions. A wrap-up program helps safeguard your budget and timeline when the unexpected happens. Consider these two scenarios:
Costly Weather Delay
A production company is filming a car commercial in a remote desert location. A sandstorm halts the shoot for two days, leading to $250,000 in extra expenses for crew overtime, equipment rentals, and location fees. The production company's policy has a limited provision for weather delays. With a wrap-up program, comprehensive extra expense coverage can help shield the advertiser’s budget from the financial impact.
Unavailable Key Figure
An agency is filming a global campaign that hinges on a renowned actor. Days before the shoot, the actor suffers a medical emergency and cannot travel. The project faces significant recasting and rescheduling costs. A wrap-up program’s automatic cast coverage provides the funds to secure a new actor and adjust the production schedule, keeping the campaign and budget on track.
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Costly Weather Delay
A production company is filming a car commercial in a remote desert location. A sandstorm halts the shoot for two days, leading to $250,000 in extra expenses for crew overtime, equipment rentals, and location fees. The production company's policy has a limited provision for weather delays. With a wrap-up program, comprehensive extra expense coverage can help shield the advertiser’s budget from the financial impact.
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Unavailable Key Figure
An agency is filming a global campaign that hinges on a renowned actor. Days before the shoot, the actor suffers a medical emergency and cannot travel. The project faces significant recasting and rescheduling costs. A wrap-up program’s automatic cast coverage provides the funds to secure a new actor and adjust the production schedule, keeping the campaign and budget on track.
Who Brown & Brown Serves
Brown & Brown has the largest, most experienced entertainment insurance service team in the sector. With us, you gain access to industry-leading coverage terms from premier entertainment insurers.
- Advertisers and brands
- Agency holding companies
- Advertising agencies
- Commercial production companies
- Visionaries who are experimenting with new advertising techniques
Our dedicated team coordinates with all parties — you, the cost controller, the advertising agency, the production company, and third-party contracted vendors — to streamline the production insurance process. With industry-leading technology, you gain secure, immediate access to production declarations, certificate verification tools, and advanced reporting and analytics.
Additional Resources
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Market Trends
Our 2026 report unites Brown & Brown and Risk Strategies resources, knowledge and proven experience to deliver stronger insurance solutions for commercial insurance, employee benefits and personal insurance.Explore Other Entertainment Insurance Insurance Solutions
Connect with Brown & Brown
Learn how Brown & Brown can help protect your advertising projects through tailored production wrap-up insurance solutions. Connect with a Brown & Brown specialist to discuss your production needs and discover how our knowledgeable team can support your next campaign with confidence and clarity.