Dr. Louise Short Featured In TechTarget on How Employers Can Promote Preventive Healthcare For Members

In this TechTarget article, teammate Dr. Louise Short, National Clinical Leader, shares her insights on how employers can promote preventative healthcare for members.

Dr. Short notes that patient education is the leading barrier to preventative care.

"The employer's role is so important in terms of A, providing the benefits for preventive care and B, in terms of education," Short said. "Health literacy is pretty low in this country, and it's even low when you look at educated people. If you don't feel bad, then it's hard to understand why you need to be screened. And so, connecting those dots is an important piece."

Read more of Dr. Short's insights on this topic on the TechTarget website. She delves into statistics and shares a customer success story about how preventative screenings rose by 14% after a communications campaign.