If you’re an employer trying to manage healthcare costs without compromising employee experience, there’s a strategy worth a closer look: Surgical Centers of Excellence (COEs). COEs have been a familiar concept in the market for several decades. In recent years, the strategy has successfully evolved from a solution offered primarily via the carrier market to differentiated standalone solutions. While this article focuses specifically on surgical COEs, several non-surgical COE concepts are making waves in the market (e.g., non-surgical cancer care, substance use disorders and non-surgical weight management). These programs aren’t just buzz – they’re making a measurable difference in quality and cost, and more employers are taking an interest.
Practically all self-insured employers are facing the same health plan pressures: rising healthcare costs, tighter budgets and a workforce that expects more from their benefits. Surgical procedures, especially for musculoskeletal (MSK), bariatric, cardiac and cancer care, are often among the biggest ticket items financially weighing on employer plans. Business Group on Health’s 2025 Health Care Strategy Survey indicated that Cancer and MSK rank among the top three highest cost conditions for the majority of employers surveyed (specifically 80% for Cancer and 74% for MSK).1
That’s where COE programs come in. These programs help ensure better outcomes and more predictable costs by guiding employees to vetted, high-performing providers. Many programs bundle the entire episode of care into one flat rate and even cover travel, so employees aren’t paying more or dealing with unexpected bills.
The benefits are tangible: A RAND study found that COE bundles can cut costs by up to 45% and reduce complication rates by more than 30% compared to traditional fee-for-service models.2 Plus, some of the newer entrants to the surgical COE market are offering warranties against readmission and/or complications.
For years, COEs were predominantly a carrier-curated and-administered strategy. Specific in-network providers and/or facilities would be elevated by a carrier to deliver higher quality/lower cost within a particular specialty to then serve as the carrier COE network. Employers who deployed the strategy would take the carrier COE solution “off the shelf” and would often incentivize participation in the COE via plan design. Uptake on this model was tepid, and demand remained for a more flexible, innovative and creative model.
Today’s options include:
Interestingly, while the carrier market still offers embedded COE solutions, many of these same carriers increasingly rely on independent COE networks to fill the strategic gap for employers via channel partnerships. We see a consensus in the market that the independent COE solutions have built a strong alternative.
We’re seeing COEs go from niche to mainstream. The Brown & Brown Employer Health and Benefits Strategy Survey, 2025 found that 37.2% of large employers already offer a surgical COE program, with 46.3% more implementing and/or considering the strategy in the near future.3
This isn’t just about controlling costs (though that’s a big part). Employees want guidance and peace of mind. Employers should strongly consider arming employees with the tools and resources needed to make sound medical decisions for themselves and their families, and offering a surgical COE solution can go a long way toward supporting those objectives.
There’s no one-size-fits-all COE program. Employers need to consider the following program design features to ensure an optimal fit and roll-out of the strategy:
Surgical COEs aren’t just a cost-cutting tactic; they’re a smart way to invest in better care, reduce complications and enhance the employee experience during a stressful time. With adoption on the rise and more vendors offering flexible models, now is a good time to assess whether this strategy fits into your broader benefits roadmap.
If you’re considering a COE program, ask yourself:
This is a conversation worth having now.
1 Business Group on Health. “2025 Large Employers’ Health Care Strategy and Plan Design Survey.”
2 RAND Corporation. “Bundled Payments for Surgical Procedures With Copay Waivers Creates Substantial Cost Savings.”
3 Brown & Brown. “Employer Health and Benefits Strategy Survey, 2025.”